Amazon US · Image requirements
Amazon product image requirements (2026): main image, size and clothing rules
Amazon US main images need a pure white background, 85% product fill and 500 to 10,000 px on the longest side. File types, zoom size and clothing-specific rules.
Jump to a section
Key takeaways
- Every product needs at least one compliant main image, and Amazon recommends at least six more plus a video.
- Images must be 500 to 10,000 pixels on the longest side. At 1000 px or more, zoom is enabled.
- The main image needs a pure white background (RGB 255, 255, 255), with the product filling 85% of the image.
- For clothing, main images must not show a visible mannequin, hanger or holder, and adult clothing is generally shown on a standing model.
Amazon has the strictest image rules of any platform here, and they’re enforced: if no main image meets the requirements, Amazon may temporarily remove the listing from search until one does. These are the US Seller Central rules.
Amazon image requirements at a glance
| Requirement | What Amazon says | Source |
|---|---|---|
| Number of images | At least 1 main image; at least 6 additional images and 1 video recommended. Clothing: up to 8 alternate images per parent or child SKU | Image guide · Clothing |
| Size | Minimum 500 px, maximum 10,000 px on the longest side. Smaller images can’t be uploaded | Image guide |
| Recommended size | 1000+ px on the longest side, which enables zoom | Image guide |
| Resolution | At least 72 dpi | Image guide |
| Aspect ratio | Not specified in general. Clothing main images: close to 3:4 (width to height) | Clothing |
| File formats | JPEG (recommended), TIFF, PNG, non-animated GIF. Not accepted: BMP, EPS, PDF, PSD and other app formats | Image guide · Technical |
| File size per image | Not officially specified. Bulk uploads: up to 1,000 images and 1 GB per zip file | Upload images |
| Color | RGB preferred; convert CMYK to RGB | Technical |
| Main image background | Pure white, RGB 255, 255, 255; product fills 85% of the image | Image guide |
Amazon main image rules
- Show the entire product, with nothing cut off, and show it only once
- Show one unit plus any accessories that are included
- No placeholders, including temporary ones
- No props or accessories that aren’t included with the product
- No part of a mannequin, including a mannequin on a hanger
- No packaging unless it’s an important product feature
- Footwear: a single shoe, facing left, at a 45-degree angle
Those rules are from Amazon’s product image guide. Every image, not just the main one, must match the product title and avoid Amazon logos and badges, customer review graphics, claims such as free shipping, and nudity. Photorealistic AI-generated people need a contains-synthetic-performer metadata tag.
Extra rules for clothing
- Adult clothing main images are photographed on a standing model; accessories are not shown on models
- Children’s and baby undergarments, leotards and swimwear must be shown without models
- Prohibited in main images: visible mannequins, hangers or holders, folded products, visible tags or packaging, and multiple views
- Images at 1,000 px or larger in height or width activate zoom; children’s wear images below 1,000 px are prohibited
Source: Amazon’s image guidelines for clothing. One more thing resellers should know: uploading an image doesn’t guarantee it’s shown. Amazon selects and arranges images from multiple sellers, and a selected image can take up to 24 hours to appear.
How Photolister handles Amazon photos
- The Pure White style is meant for white-background main images. Check the result against Amazon’s RGB 255, 255, 255 rule, especially around soft edges
- Paid photo packs include an Amazon/Etsy export preset at 2000 × 2000 JPG: JPEG as Amazon recommends, inside the 500 to 10,000 px range, and large enough for zoom
- Consistent framing keeps the whole product in frame, but it doesn’t guarantee Amazon’s 85% fill. Check the fill on each main image
- Photolister doesn’t put garments on models, and hanger removal is shown on the homepage as coming soon. For adult clothing main images, Amazon’s model rule still applies
Your first five photos on Photolister’s free trial include standard 2000 × 2000 downloads in Studio White, Pure White, Concrete or Transparent. Marketplace export presets, restyles and custom backgrounds come with a one-time paid photo pack. Presets prepare files; they don’t guarantee a marketplace will accept a listing.
Selling outside Amazon too? Compare every platform in the marketplace photo requirements table, or read eBay and Shopify photos from one shoot.