Shopify · Image requirements
Shopify product image requirements (2026): size, file and media limits
Shopify product images can be up to 5000 × 5000 px or 25 MP and must be under 20 MB; 2048 × 2048 usually works best for square. Formats, media limits and grid tips.
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Key takeaways
- Shopify product images can be any size up to 5000 × 5000 px or 25 megapixels, and must be smaller than 20 MB.
- For square product images, 2048 × 2048 px usually displays best.
- You can add up to 250 images, 3D models or videos to a product.
- Use one aspect ratio for featured images so products line up on collection pages.
Shopify is your own store, so there are no marketplace rules about backgrounds or banned photo content in its product media docs. The limits are technical, and the main thing to get right is consistency across your catalog.
Shopify image requirements at a glance
| Requirement | What Shopify says | Source |
|---|---|---|
| Number of media | Up to 250 images, 3D models or videos per product | Adding product media |
| Maximum size | 5000 × 5000 px or 25 megapixels | Product media types |
| Minimum size | Not officially specified | n/a |
| Recommended size | 2048 × 2048 px for square product images | Product media types |
| Aspect ratio | Any; use a consistent ratio for featured images so collection pages match | Product media types |
| File size | Smaller than 20 MB | Product media types |
| File formats | PNG is best, then JPEG. Also TIFF, BMP, GIF, SVG, HEIC and WebP, including animated GIF and WebP | Product media types |
| Background and content rules | Not officially specified in Shopify’s product media docs | n/a |
Why consistent framing matters more on Shopify
When product images sit side by side on a collection page, mixed shapes display at different sizes. Shopify’s fix is a consistent aspect ratio for every featured image. Shopify also creates several sizes from each upload for different parts of your theme, so exactly how a photo is cropped depends on the theme you use.
How Photolister handles Shopify photos
- Paid photo packs include a Shopify export preset at 2048 × 2048 PNG, matching Shopify’s square recommendation and its preferred format
- Consistent framing across a batch gives featured images the same shape and similar item size, so collection grids line up
- Choose Transparent, Studio White, Pure White or Concrete to match your store’s look
- The free trial’s 2000 × 2000 downloads are also within Shopify’s limits if you don’t need the preset
Preview a collection page on your phone after uploading; the theme decides the final crop. Your first five photos on Photolister’s free trial include standard 2000 × 2000 downloads in Studio White, Pure White, Concrete or Transparent. Marketplace export presets, restyles and custom backgrounds come with a one-time paid photo pack. Presets prepare files; they don’t guarantee a marketplace will accept a listing.
Selling the same items on eBay? Read eBay and Shopify photos from one shoot. Compare every platform in the marketplace photo requirements table.